UA Performance Director

Department: Growth Marketing
Location: Flexible
Job Type: Full Time

Location: Remote

Team: Growth Marketing

The mobile & web advertising ecosystem is an always-changing, rapidly growing world. At ELSA, you'll play a key part in our next big leap in cross-channel audience growth. We are looking for a dynamic contributor who will join our Performance & User Acquisition team. This is a unique opportunity to drive growth of mobile & cross-platform consumers, working on projects that immediately reach millions of people every day. If you're a quantitative and creative problem solver, excited to unlock major growth channels, we'd love to meet you!

What you will do:

  • Lead significant performance marketing budgets across multiple channels to maximize growth and performance, and help fuel organic growth
  • Strategize, execute and continually optimize campaigns on every critical platform, including: Facebook, Instagram, Google, Tik Tok, ASA & more!
  • Locate, negotiate and develop creative and innovative solutions for acquisition
  • Grow and manage marketing partnerships for UA paid efforts across the globe
  • Direct and execute A/B & multivariate testing and present results to related teams
  • Contribute winning ad creative ideas and run creative testing, working closely with Brand & Creative teams to execute on breakthrough creative strategies to attract new audiences and drive Trials
  • Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
  • Direct global UA, Paid SEO, ASO & Keywords strategy & planning, helping drive growth in top & emerging markets

What you will need:

  • 7+ years of experience in media buying / user acquisition / performance marketing
  • A hunger to be at the forefront of the mobile & cross-platform advertising space and the mobile app market
  • Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
  • Strong analytical skills and attention to detail
  • Strong proficiency with Excel required, SQL is a plus
  • Proven ability to effectively communicate with cross-functional teams
  • Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with Facebook Ads and/or Google Ads is a plus
  • Strong understanding of funnel conversion metrics, retention rates, CPT and LTV predictions preferred

Why will you love working here?

  • Experience the true spirit of a fast-growing and well-funded Silicon Valley startup
  • Fun energetic team; international and collaborative culture
  • Opportunities to grow professionally and play a critical role in shaping the next stage of the company’s growth

How to apply?

  • Competitive compensation
  • ELSA Pro account
  • Fun energetic team; international & collaborative culture
  • Social insurance, health insurance, unemployment insurance for full salary.
  • Opportunities to grow professionally and play a critical role to shape the next stage of the company’s growth
  • Experience the true spirit of a fast growing and well funded Silicon Valley startup

Apply now to maximize your talents and make a real impact! 

About Us

ELSA is a San Francisco-based startup founded in 2015. It debuted at SXSW in March 2016, where it won the SXSWedu launch competition. ELSA is an A.I.-assisted language learning platform that teaches people how to speak English. We now have 22 million users from 101 countries.  In Feb 2019, Gradient Ventures – Google’s AI fund became Elsa’s strategic investor in Series A funding. 

Vietnam is a key market, and will continue growing exponentially. 

We have built out our track records with high calibre teams:

– “The Best Digital Learning App” at Reimagine Education 2016

– The 2016 winner of the world’s largest startup competition SXSWEdu Launch

– Recently invested by Google AI’s fund

– Recognized as Top 5 Best Artificial Intelligence Apps (by Research Sniper), and Top 4 Companies Using AI To Transform The World (by Forbes)

– Proven mobile app product with a growing user base of 20 million people from 101 countries

Join ELSA to grow globally, and work with an A Team to transform the world.

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