UA Performance Director
Team: Growth Marketing
The mobile & web advertising ecosystem is an always-changing, rapidly growing world. At ELSA, you'll play a key part in our next big leap in cross-channel audience growth. We are looking for a dynamic contributor who will join our Performance & User Acquisition team. This is a unique opportunity to drive growth of mobile & cross-platform consumers, working on projects that immediately reach millions of people every day. If you're a quantitative and creative problem solver, excited to unlock major growth channels, we'd love to meet you!
What you will do:
- Lead significant performance marketing budgets across multiple channels to maximize growth and performance, and help fuel organic growth
- Strategize, execute and continually optimize campaigns on every critical platform, including: Facebook, Instagram, Google, Tik Tok, ASA & more!
- Locate, negotiate and develop creative and innovative solutions for acquisition
- Grow and manage marketing partnerships for UA paid efforts across the globe
- Direct and execute A/B & multivariate testing and present results to related teams
- Contribute winning ad creative ideas and run creative testing, working closely with Brand & Creative teams to execute on breakthrough creative strategies to attract new audiences and drive Trials
- Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
- Direct global UA, Paid SEO, ASO & Keywords strategy & planning, helping drive growth in top & emerging markets
What you will need:
- 7+ years of experience in media buying / user acquisition / performance marketing
- A hunger to be at the forefront of the mobile & cross-platform advertising space and the mobile app market
- Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
- Strong analytical skills and attention to detail
- Strong proficiency with Excel required, SQL is a plus
- Proven ability to effectively communicate with cross-functional teams
- Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with Facebook Ads and/or Google Ads is a plus
- Strong understanding of funnel conversion metrics, retention rates, CPT and LTV predictions preferred
Why will you love working here?
- Experience the true spirit of a fast-growing and well-funded Silicon Valley startup
- Fun energetic team; international and collaborative culture
- Opportunities to grow professionally and play a critical role in shaping the next stage of the company’s growth
How to apply?
- Competitive compensation
- ELSA Pro account
- Fun energetic team; international & collaborative culture
- Social insurance, health insurance, unemployment insurance for full salary.
- Opportunities to grow professionally and play a critical role to shape the next stage of the company’s growth
- Experience the true spirit of a fast growing and well funded Silicon Valley startup
Apply now to maximize your talents and make a real impact!
ELSA is a San Francisco-based startup founded in 2015. It debuted at SXSW in March 2016, where it won the SXSWedu launch competition. ELSA is an A.I.-assisted language learning platform that teaches people how to speak English. We now have 22 million users from 101 countries. In Feb 2019, Gradient Ventures – Google’s AI fund became Elsa’s strategic investor in Series A funding.
Vietnam is a key market, and will continue growing exponentially.
We have built out our track records with high calibre teams:
– “The Best Digital Learning App” at Reimagine Education 2016
– The 2016 winner of the world’s largest startup competition SXSWEdu Launch
– Recently invested by Google AI’s fund
– Recognized as Top 5 Best Artificial Intelligence Apps (by Research Sniper), and Top 4 Companies Using AI To Transform The World (by Forbes)
– Proven mobile app product with a growing user base of 20 million people from 101 countries
Join ELSA to grow globally, and work with an A Team to transform the world.