SHBFinance is a fast-growing consumer finance company with expanding cross-border operations. The team partnered with ELSA Business and Talkin English to build a blended learning program that could scale, remain easy to manage, and show clear business results.
The Challenge
SHBFinance needed to develop stronger English communication skills across teams to support client meetings, cross-border presentations, and collaboration with global partners. The company also needed a training model that could scale across its workforce as needed.
The Solution
ELSA Business and Talkin English delivered a blended learning model that combined AI-powered self-study with live practice sessions. Learners could build skills in the app and apply them in guided sessions. The program also gave the team clear progress tracking, engagement data, and measurable learning KPIs
The Results
The program started with a pilot in 2024 and expanded in 2025 after strong early results. Across two batches of learners, SHBFinance saw an average of 92.5% engagement rate with an 8.6 out of 10 satisfaction score. In addition, 50% of learners reported stronger confidence in international communication, and 40% said their work efficiency increased after the course because of improved English proficiency. The result is an effective and scalable English training model that supports international growth.
"Thank you ELSA team for creating a very useful and easy-to-use English speaking practice app. I see clear progress every day." — Learner Testimonial
