Aviation

A leading APAC airline scales English performance for its cabin crew and frontline teams with ELSA Business

Flight attendant serving passengers on an airplane

91%

of learners reported improved English speaking ability after six months with ELSA

6.2 - 7.0

increase in learner confidence score — the share of low-confidence learners fell from 34% to 12.9%

+19%

growth in the number of employees actively using ELSA within one year of adoption

A Leading APAC Airline — Aviation: 91% of cabin crew reported improved English speaking after six months.

The airline, a full-service international carrier ranked among the world's top 20 (AirlineRatings.com, 2026), partnered with ELSA Business to help cabin crew and frontline teams communicate clearly in English under real passenger-facing pressure. Now in its second year, the partnership has scaled fast enough to evolve into a three-year strategic roadmap.

I used to hold back from speaking because I was afraid of mispronouncing things, but with daily practice and detailed feedback I have improved noticeably. ELSA is genuinely useful when I speak with international passengers.
Cabin Crew Member

The Challenge

As it worked toward an international five-star service standard, the airline needed cabin crew and ground teams to communicate clearly with passengers under pressure — not just study English in the abstract. Proficiency varied widely across departments, and previous training wasn't built around the specific, high stakes moments of a passenger- facing role.

The Solution

ELSA Business delivered role-specific coaching for 2,117 employees, built around real Cabin Crew scenarios: announcements, passenger interactions and daily operational communication. AI-powered pronunciation feedback and speech analysis gave learners targeted, real- time correction, while a dedicated Cabin Crew learning path — not generic English content — matched practice to the actual job.

The Results

After six months, learner confidence and speaking ability improved across the programme, and adoption scaled quickly enough that what began as a one-year engagement has since grown into a three-year strategic partnership, built around the airline's international five-star ambition.

I am more confident speaking and pronouncing words, and I no longer find it difficult or nerve-racking to read an announcement in English. — Learner, ground operations

How other teams use ELSA

Real organisations, real results.

Higher-Education Read case study

Professional presentation to a group in a meeting room

HUST (Hanoi University of Science and Technology) — Education: 180 faculty strengthened English for global research and teaching.

83% ated the program as quite effective or higher

75-80% reported improved confidence and fluency in English communication

Increased confidence when communicating in English reported by the majority of learners

K-12 Education Read case study

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Hoang Mai Star School — Education: Digitized IELTS prep and lifted student speaking confidence school-wide.

79% of students showed measurable improvement in English proficiency

74% weekly engagement rate across the participating student body

2500 total practicing hours logged by students over a three-month period

Banking & Finance Read case study

Financial data analysis with a calculator and pen

SHBFinance — Banking & Financial Services: Managers saved 4 hours a week on English coaching with AI.

Up to 4 hours per employee per week in productivity gains

100% of learners showed measurable improvement in English communication

97% of learners reported applying their learning directly to work

View all

Your team already speaks English.
Now make it perform.

See how ELSA Business turns communication into a measurable competitive advantage — for the teams that need to build it, and the teams that need to refine it.