ATAD delivers integrated engineering and steel solutions for infrastructure, industrial, and commercial developments worldwide, spanning factories, high-rise buildings, oil refineries, power plants, and large-scale infrastructure like metro systems and airports. As one of Vietnam's top 500 largest companies, operating in 40 countries, ATAD partnered with ELSA Business to build spoken English proficiency across its global workforce.

Training cooperation with ELSA Speak is one of the strategic steps for human resource development of ATAD. ELSA Speak's AI and personalized learning content is a cost-effective optimal solution to help ATAD employees improve their English speaking skills effectively, thereby confidently working with partners and customers all over the world.
Nguyen Thi Phuc Tuyen, Human Resource Director

The Challenge

As a global enterprise operating in 40 countries, ATAD relies heavily on English for international business interactions. Previous English training programs faced real hurdles: employees were unwilling to commit to traditional classes with native speakers, costs were high, and progress was difficult to track.

The Solution

ATAD introduced ELSA to nearly 400 employees across 34 departments, making it the core solution for enhancing spoken English skills. ELSA replaced traditional classroom learning with a modern, flexible, personalized AI-driven approach — reinforced by a structured rewards and penalty policy that ensured employees completed their required practice time each month.

The Results

ATAD introduced ELSA to nearly 400 employees across 34 departments, replacing traditional classroom training with a flexible, personalized AI-driven approach — supported by a structured rewards and accountability policy to keep practice consistent.