Hanoi University of Science and Technology, or HUST, is one of Vietnam's leading institutions in engineering, technology, and applied sciences. As the university advances its internationalization journey, it is working to strengthen English communication among faculty and staff. HUST used ELSA Business to launch an AI-powered learning program that could scale across the organization, fit busy academic schedules, and deliver measurable progress.
The Challenge
HUST needed to build stronger English communication skills across faculty and staff to support its internationalization goals. The university wanted to expand English-taught programs, deepen international collaboration, and reduce communication barriers. It also needed a learning model that could scale, remain flexible for busy teams, and make progress easy to measure.
The Solution
HUST implemented ELSA Business as a structured AI-powered English learning program for 180 staff members. The program combined self-paced speaking practice with personalized learning paths based on each learner's level and role. It also included onboarding, dashboard setup, regular reminders, monthly reports, leaderboards, and engagement activities to help learners build a consistent learning habit over time.
The Results
83.3% of learners rated the program as quite effective or higher. Survey results also suggest that around 75 to 80% of participants felt more confident and fluent in English communication. These gains help HUST improve readiness for English-medium delivery, support stronger international collaboration, and reduce dependence on translation support.
"ELSA helps form the habit of practicing short but consistent speaking sessions every day, around 10 to 15 minutes. What I appreciate most is the instant and detailed feedback for each word and sound, which helps me identify mistakes so I can correct them immediately and track my progress over time." — Learner Testimonial
