Indonesia | Manufacturing

Mitra Prodin empowers its workforce for global excellence with ELSA Business

100%

Activation rate—all 70 licensed learners onboarded and actively practicing.

61%

Of active learners (42 in total) moved up at least one CEFR* level.

26 mins

Average daily practice per learner —exceeding ELSA’s 15-minute benchmark.

Mitra Prodin — Manufacturing: 61% of active learners advanced at least one CEFR level on the factory floor.

PT Mitra Prodin is the world’s largest private-label manufacturer of pre-rolled cones, based in Bali, Indonesia. Mitra Prodin partnered with ELSA on a one-year program to elevate the English proficiency of its workforce—helping employees from various departments across the company shift from needing support to operating independently in international business communications.

This is a truly exciting new way to learn! The AI technology is great, but the ability to do custom roleplays based on specific needs is what makes the experience so engaging and useful.
Wilasita, Facility Management Service Supervisor

The Challenge

Mitra Prodin needed to upskill its workforce to handle international business demands autonomously—supplier negotiations, safety briefings, and international tenders. The challenge: building consistent learning habits across various departments, and removing friction so employees knew exactly what to practice daily without losing motivation.

The Solution

To remove engagement friction, ELSA utilized “Today’s Tasks” to curate personalized daily practice. Targeted roleplays allowed learners to apply skills directly to workplace scenarios. Daily Pronunciation Coach sessions drove a 23-point cohort increase in intonation. Finally, Voice Modulation motivated learners by previewing their future English voice, securing 83% Day 1 retention.

The results

Just 90 days into the one-year program, Mitra Prodin’s commitment to consistent daily practice has already produced a top-percentile result across ELSA’s Southeast Asia clients—with strong habit formation and measurable skill progression well ahead of schedule.

How other teams use ELSA

Real organisations, real results.

Higher-Education Read case study

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HUST (Hanoi University of Science and Technology) — Education: 180 faculty strengthened English for global research and teaching.

83% ated the program as quite effective or higher

75-80% reported improved confidence and fluency in English communication

Increased confidence when communicating in English reported by the majority of learners

K-12 Education Read case study

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Hoang Mai Star School — Education: Digitized IELTS prep and lifted student speaking confidence school-wide.

79% of students showed measurable improvement in English proficiency

74% weekly engagement rate across the participating student body

2500 total practicing hours logged by students over a three-month period

Banking & Finance Read case study

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SHBFinance — Banking & Financial Services: Managers saved 4 hours a week on English coaching with AI.

Up to 4 hours per employee per week in productivity gains

100% of learners showed measurable improvement in English communication

97% of learners reported applying their learning directly to work

View all

Your team already speaks English.
Now make it perform.

See how ELSA Business turns communication into a measurable competitive advantage — for the teams that need to build it, and the teams that need to refine it.