Vietnam | Technology

NashTech accelerates new-hire English readiness for global client work with ELSA Business

Tech team collaborating on a coding project

89%

Of learners improved their English proficiency, including 47% who moved up to a higher CEFR* level.

28 - 52

Learners at Advanced level and above — nearly doubling in 58 days.

130%

Of the weekly study-time target — learners averaged 130 minutes per week against a 100-minute goal.

NashTech — IT & Software: 89% of new hires improved English proficiency, with 47% jumping a full CEFR level.

NashTech is a global IT consulting and technology services partner, helping organisations solve complex challenges through custom software development, AI and cloud solutions, and digital transformation services. NashTech partnered with ELSA on a 58-day programme for its Rookies — newly onboarded engineering graduates — to build the English proficiency needed to work confidently with international clients from day one.

ELSA Business helps improve pronunciation and speaking skills effectively. The Support Team assists users quickly when there are issues.
Doan Luong Cong, Test Lead

The Challenge

NashTech needed to prepare newly onboarded engineering graduates to communicate confidently with international clients from the start of their careers. The challenge: building consistent English practice habits fast, inside a short onboarding window, without disrupting an already packed technical training schedule.

The Solution

ELSA combined a personalised Learning Path with AI Chat roleplays and Speech Analyzer pronunciation feedback, giving Rookies targeted daily practice from week one. A programme-wide Streak Contest — three bi-weekly rounds, judged on completed Role-Play conversations, with ELSA gifts and shopping vouchers as prizes — drove sustained engagement and pushed average practice time well past target.

The Results

In just 58 days, NashTech Rookies converted consistent AI-powered daily practice into measurable proficiency gains — exceeding both study-time and engagement targets across the full cohort.

ELSA has significantly improved our team's communication with international clients. — NashTech Training Team

How other teams use ELSA

Real organisations, real results.

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HUST (Hanoi University of Science and Technology) — Education: 180 faculty strengthened English for global research and teaching.

83% ated the program as quite effective or higher

75-80% reported improved confidence and fluency in English communication

Increased confidence when communicating in English reported by the majority of learners

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Hoang Mai Star School — Education: Digitized IELTS prep and lifted student speaking confidence school-wide.

79% of students showed measurable improvement in English proficiency

74% weekly engagement rate across the participating student body

2500 total practicing hours logged by students over a three-month period

Banking & Finance Read case study

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SHBFinance — Banking & Financial Services: Managers saved 4 hours a week on English coaching with AI.

Up to 4 hours per employee per week in productivity gains

100% of learners showed measurable improvement in English communication

97% of learners reported applying their learning directly to work

View all

Your team already speaks English.
Now make it perform.

See how ELSA Business turns communication into a measurable competitive advantage — for the teams that need to build it, and the teams that need to refine it.