Banking & Finance

SHBFinance scaled AI English coaching and unlocked cross-border collaboration for global growth

Up to 4

hours per employee per week in productivity gains

100%

of learners showed measurable improvement in English communication

97%

of learners reported applying their learning directly to work

"With AI-driven feedback and structured learning paths, ELSA delivers a more personalized and effective English learning experience for our employees."
- Ms. Hà Thu Trainer, L&D Department, SHBFinance

SHBFinance is a fast-growing consumer finance company with expanding cross-border operations. The team partnered with ELSA Business and Talkin English to build a blended learning program that could scale, remain easy to manage, and show clear business results.

The Challenge

SHBFinance needed to develop stronger English communication skills across teams to support client meetings, cross-border presentations, and collaboration with global partners. The company also needed a training model that could scale across its workforce as needed.

The Solution

ELSA Business and Talkin English delivered a blended learning model that combined AI-powered self-study with live practice sessions. Learners could build skills in the app and apply them in guided sessions. The program also gave the team clear progress tracking, engagement data, and measurable learning KPIs

The Results

The program started with a pilot in 2024 and expanded in 2025 after strong early results. Across two batches of learners, SHBFinance saw an average of 92.5% engagement rate with an 8.6 out of 10 satisfaction score. In addition, 50% of learners reported stronger confidence in international communication, and 40% said their work efficiency increased after the course because of improved English proficiency. The result is an effective and scalable English training model that supports international growth.

"Thank you ELSA team for creating a very useful and easy-to-use English speaking practice app. I see clear progress every day." — Learner Testimonial

How other teams use ELSA

Real organisations, real results.

Energy & Utilities Read case study

"My department's work is very technical and requires precise communication... Through this program, I can sharpen my English communication skills which supports clearer reporting, smoother discussions, and more effective collaboration."

Assistant Manager in Instrumentation and Control Maintenance

71% active learners per week
58% of participants demonstrated CEFR proficiency level growth of one level or more
2.8 hours saved per employee weekly
Higher-Education Read case study

"ELSA has helped Dong A University improve the effectiveness of Pronunciation classes in particular and enhance students' overall English speaking ability in general. In addition, the management and progress-tracking tools allow lecturers to monitor student performance more efficiently while reducing time and administrative workload."

Teacher, Dong A University

+10 points improvement in average pronunciation score within 12 weeks
29 mins/day average learner practice time, significantly exceeding the 15-minute benchmark
100% of teachers agreed ELSA reduced workload and provided standardized, accurate assessment
Higher-Education Read case study

"The AI feedback and structured learning paths make English practice more personalized and effective for our employees."

Manager, HUST

83% ated the program as quite effective or higher
75-80% reported improved confidence and fluency in English communication
Increased confidence when communicating in English reported by the majority of learners
View all

Your team already speaks English.
Now make it perform.

See how ELSA Business turns communication into a measurable competitive advantage — for the teams that need to build it, and the teams that need to refine it.