Discover how leading brands drive impact with ELSA

SHBFinance logo Banking & Finance

SHBFinance scaled AI English coaching and unlocked cross-border collaboration for global growth

Financial data analysis with a calculator and pen
Professional presentation to a group in a meeting room
Hanoi University of Science and Technology (HUST) logo Higher-Education

Hanoi University of Science and Technology strengthened English communication for global readiness with AI-powered learning

Chosen by 1,300+ forward-thinking organizations across the globe

New Balance logoAstra Life logoBank Rakyat Indonesia (BRI) logoNestlé logoFPT Software logoHamburger University logoBank Danamon logoSIS Distribution (Thailand) logoKyotango City logoPLN logoPermata Bank logoAxon Active logoBangkok Christian Hospital logoLinguatec logoHua Li Industrial Group logoAsabri logoNashTech logoNusa Dua Beach logoRICE logoPertamina logoSun Uni logoTMA Technology Group logoVena Energy logoKyna_English_LogoSHBFinance logo

Customer Stories

Real organisations, real results.

Banking & Finance Read case study
Financial data analysis with a calculator and pen SHBFinance logo

SHBFinance — Banking & Financial Services: Managers saved 4 hours a week on English coaching with AI.

Up to 4 hours per employee per week in productivity gains
100% of learners showed measurable improvement in English communication
97% of learners reported applying their learning directly to work
Higher-Education Read case study
Professional presentation to a group in a meeting room Hanoi University of Science and Technology (HUST) logo

HUST (Hanoi University of Science and Technology) — Education: 180 faculty strengthened English for global research and teaching.

83% ated the program as quite effective or higher
75-80% reported improved confidence and fluency in English communication
Increased confidence when communicating in English reported by the majority of learners
K-12 Education Read case study
School students with teacher in classroom Hoang Mai Star School logo

Hoang Mai Star School — Education: Digitized IELTS prep and lifted student speaking confidence school-wide.

79% of students showed measurable improvement in English proficiency
74% weekly engagement rate across the participating student body
2500 total practicing hours logged by students over a three-month period
Energy & Utilities Read case study
Frontline workers at an industrial refinery site PLN logo

PLN (Indonesia) — Energy & Utilities: Built a globally ready workforce across Indonesia's national power utility.

71% active learners per week
58% of participants demonstrated CEFR proficiency level growth of one level or more
2.8 hours saved per employee weekly
Manufacturing Read case study
Pre-rolled cones factory line Mitra Prodin logo Editor's pick

Mitra Prodin — Manufacturing: 61% of active learners advanced at least one CEFR level on the factory floor.

100% Activation rate—all 70 licensed learners onboarded and actively practicing.
61% Of active learners (42 in total) moved up at least one CEFR* level.
26 mins Average daily practice per learner —exceeding ELSA’s 15-minute benchmark.
Manufacturing Read case study
Clothing displayed in a modern retail store

Global Apparel Retailer — Retail & Apparel: Scaled English training across a growing Vietnam-based retail workforce.

+9pts Average English Proficiency Score, from 65 to 74 — reaching Upper Intermediate.
63% Of learners moved up at least one CEFR level, including 9% who advanced two or more.
+38points Increase in learners reporting high confidence speaking English at work, from 45% to 83%.
Aviation Read case study
Flight attendant serving passengers on an airplane

A Leading APAC Airline — Aviation: 91% of cabin crew reported improved English speaking after six months.

91% of learners reported improved English speaking ability after six months with ELSA
6.2 - 7.0 increase in learner confidence score — the share of low-confidence learners fell from 34% to 12.9%
+19% growth in the number of employees actively using ELSA within one year of adoption
Higher-Education Read case study
Presentation with audience members raising their hands University of Languages and International Studies (ULIS) logo

ULIS Air Traffic Control English Programme — Aviation: 94% of controllers found ELSA's blended model more effective than classroom training alone.

100% Of surveyed learners reported improved English after the programme.
94% Of learners said the ULIS + ELSA blended model was more effective than classroom instruction alone.
6.5 - 7.5 Average learner confidence in spoken English, before vs. after the programme.
Technology Read case study
Tech team collaborating on a coding project NashTech logo

NashTech — IT & Software: 89% of new hires improved English proficiency, with 47% jumping a full CEFR level.

89% Of learners improved their English proficiency, including 47% who moved up to a higher CEFR* level.
28 - 52 Learners at Advanced level and above — nearly doubling in 58 days.
130% Of the weekly study-time target — learners averaged 130 minutes per week against a 100-minute goal.

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